The AI Data Center Acceptance Index

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Understand what drives community support, opposition, and trust.

A national syndicated study designed to help developers, public affairs firms, utilities, municipalities, economic development organizations, and infrastructure advisors make better decisions about communication, engagement, and development strategy.

N=3,000

2 boosts

12 months

National U.S. adult sample

Atlanta + Northern Virginia

Buyer-specific dashboard access

Evidence for better decisions

Public acceptance is becoming a development variable

AI-related data center development is accelerating across the United States, but community acceptance cannot be assumed. Concerns about electricity demand, utility costs, water use, land use, environmental impact, tax incentives, local control, and trust can create political, reputational, and development risk.

The study provides a national benchmark for AI data centers and can also inform strategy for large-scale data center development more broadly.

What the study answers

From opinion to action-ready guidance

Drivers of support and opposition to AI data center development
Which concerns are most important and likely to influence acceptance
Who is firmly supportive, firmly opposed, or potentially persuadable
Which messages, commitments, and community benefits are most effective
Who communities trust to provide credible information
How Atlanta and Northern Virginia compare with the national population
When national findings are sufficient and when local-market research is needed

Support drivers

Community concerns

Trust and messengers

Message acceptance

Illustrative dashboard preview for mockup purposes only. Not actual study data.

Buyer-Specific Online Dashboard

12mo — Online access term

PDF — Outputs included

Core deliverables

Research assets built to move from insight to engagement strategy

Full strategic report and executive summary

Community Acceptance Index and audience profiles

National and boosted-market comparisons

Analysis of concerns, benefits, trust, messages, and credible messengers

Strategic implications, detailed tables, and executive briefing

12 months of access to a buyer-specific Online Dashboard

Core License

For internal strategy teams

$9,999

Up to 10 named users · one legal entity · 12 months dashboard access

Interactive report and PDF exports
Full national findings
Atlanta and Northern Virginia comparisons
Standard tables and subgroup views
Executive briefing
Local-market add-ons available

Choose the license that matches how your organization will use the research

Product and pricing

Core supports internal use. Advisory adds client-facing use, editable exports, deeper subgroup cuts, a workshop, and analyst consultation. Enterprise Advisory is available for broader firmwide or multi-office needs.

Advisory License

For firms using insights with clients

$19,999

Up to 25 named users · one legal entity · 12 months dashboard access

Everything in Core
Editable PowerPoint exports
Up to five additional subgroup cuts
Up to five named client engagements
Client presentation toolkit
90-minute application workshop
Written application summary
Up to three hours of analyst consultation

Enterprise Advisory

For broader access and client-use needs

Custom

Firmwide, affiliate, multi-office, or expanded client-use

Custom pricing
Expanded analyst support
Additional workshops
Broader client-use rights
Expanded users or entities by agreement

License comparison

Core vs. Advisory at a glance

Feature

Core License

Advisory License

Price

$9,999

$19,999

Named users

Up to 10

Up to 25

Legal entities covered

One

Online Dashboard access

12 months

Interactive report

Included

PDF exports

Included

Editable PowerPoint exports

Not included

Included

Full national findings

Included

Atlanta and Northern Virginia comparisons

Included

Standard tables and subgroup views

Included

Additional subgroup cuts

Not included

Up to five

Executive briefing

Included

Client-facing use

Not included

Up to five named client engagements

Client presentation toolkit

Not included

Included

Application workshop

Not included

90 minutes

Written application summary

Not included

Included

Analyst consultation

Standard briefing only

Up to three hours

Raw respondent-level data

Not included

Editing access to dashboard

Not included

Local-market add-ons

Add a defined local market to compare against the national benchmark

Available only to Core or Advisory purchasers and commissioned within 12 months of the national study.

Local Market Pulse

N=250

$7,500

General-population adult sample in the defined market
Standard core questionnaire
Direct comparison with the national benchmark
Up to three custom closed-ended questions
Local-versus-national scorecard
Standard local findings section in the Online Dashboard
PDF exports
One 60-minute results briefing

Local Market Diagnostic

N=400

$9,500

General-population adult sample in the defined market
Standard core questionnaire
Direct comparison with the national benchmark
Up to five custom closed-ended questions
More detailed subgroup analysis
Supporter, opponent, and persuadable profiles
Expanded local findings section in the Online Dashboard
One 90-minute results briefing
Editable PowerPoint exports where permitted by the underlying license

Standard local pricing assumes a reasonably recruitable U.S. market, a general-population adult sample, the standardized questionnaire and reporting framework, and limited local customization. Additional complexity is scoped and priced separately.

Order the study

Start your purchase request

Use this form to request a license agreement, invoice, and procurement materials. Local add-ons and custom services may require a separate statement of work.

No raw respondent-level data or editing access to the underlying Online Dashboard is included in the standard licenses.

Study order form

First name

Last name

Work email

Organization / legal entity

Job title

Organization type (Dropdown)

Core License · $9,999

Internal use, up to 10 named users, 12 months dashboard access.

Advisory License · $19,999

Client-facing use for up to five named engagements, up to 25 named users, editable PowerPoint exports, workshop, and analyst consultation.

Enterprise Advisory · custom pricing

Firmwide, affiliate, multi-office, expanded client-use, or broader access needs.

Local-market add-on interest

None at this time
Local Market Pulse · N=250 · $7,500
Local Market Diagnostic · N=400 · $9,500
Multiple local markets / custom scope

Optional procurement notes, local markets of interest, user count, or client-use needs

I would also like to schedule a private briefing.

Mockup only. This form is not connected to a live submission endpoint. Buyers initiate purchase through a short form; OvationMR then provides the license agreement, invoice, and procurement materials.

Need a local market or expanded usage rights?

Local add-ons, expanded client-use rights, additional users, custom analysis, and advisory services beyond the included scope can be handled through a separate agreement or statement of work.